Tokyo Toy Festival 2026

Full event details

Dates: 2026-10-10 – 2026-10-11
Time: 10:00–16:00; last entry 15:30
Venue: Tokyo Toy Museum / Yotsuya Hiroba
Age: Families; child ticket for 6 months through elementary school
Price: Advance: junior-high+ ¥1,200 / child ¥800; same-day ¥1,500 / ¥1,100
Participation: Advance online purchase strongly recommended; tickets can sell out and entry may be controlled
Address: 4-20 Yotsuya, Shinjuku-ku, Tokyo
Access: About 5 min from Yotsuya-sanchome Exit 2; about 8 min from Akebonobashi A1.

Editorial introduction (Chinese original)

这是东京玩具美术馆一年一度的大型“玩具文化祭”。重点不是消费，而是让孩子和真正的玩具、游戏、制作人员互动。对关注木育、开放式玩耍、游戏设计的家庭，属于值得专程安排的活动。

Full program and participation conditions

Supplementary notes retain their source language. Check the organizer for current prices, availability and changes.

Event facts

Dates: 2026-10-10 – 2026-10-11
Time: 10:00–16:00; last admission 15:30
Venue: Tokyo Toy Museum / Yotsuya Hiroba
Address: 4-20 Yotsuya, Shinjuku-ku, Tokyo
Access: About 5 min from Yotsuya-sanchome Exit 2; about 8 min from Akebonobashi A1.

Tickets

Current official event information:
- Advance adult (junior-high+): ¥1,200
- Advance child (6 months–elementary): ¥800
- Same-day adult: ¥1,500
- Same-day child: ¥1,100
- Ticket includes Tokyo Toy Museum admission.

Booking / entry

Advance online purchase is strongly recommended.
Tickets can sell out.
During congestion, entry can be controlled and visitors without advance tickets may be unable to enter.
Held even in rain.
No event parking or bicycle parking; use public transport.

Experience

This is the museum’s annual large play/toy culture festival, bringing together toy/game makers, play specialists, making activities and demonstrations. It is much more than a toy market: families can move between open play, making and specialist toy experiences while also using the museum.

Language

Japanese is primary. Many toy/play experiences are hands-on and relatively language-light.

Official and supporting information

Research verified on: 2026-09-27